Travelling have always been a source of relaxation for us. After a long period of working hard, it’s always best to unwind and de-stress. More often than not, we spend these vacations billeted at a hotel, hence, the hotel industry stands as a pillar of tourism.
To be considered as a frontrunner in this industry, it takes more than just a beautiful property. Branding a hotel to entice travelers fall in the lap of the hotel’s Department of Sales and Marketing.
The Hotel Sales and Marketing Association (HSMA), with the support of the Department of Tourism and the Tourism Infrastructure Enterprise Zone Authority recently honored the crème dela crème of the hotel sales and resorts marketing at the Virtus Awards 2016 held the Novotel Manila Araneta Center.
To be considered as a frontrunner in this industry, it takes more than just a beautiful property. Branding a hotel to entice travelers fall in the lap of the hotel’s Department of Sales and Marketing.
The Hotel Sales and Marketing Association (HSMA), with the support of the Department of Tourism and the Tourism Infrastructure Enterprise Zone Authority recently honored the crème dela crème of the hotel sales and resorts marketing at the Virtus Awards 2016 held the Novotel Manila Araneta Center.
HSMA is an association of hotels and resorts sales and marketing leaders which count 76 members of 3 to 5 star properties in the country.
It was organized in 1976 after the proliferation of new international hotels which were established for the IMF-World Bank Conference. The Founders aside from Libongco were Melvin Cruz, first president, Aurora Paredes, Michael Cuisia and Peter Leitgeb.
The objectives of the HSMA include to professionalize the conduct of sales and marketing; to promote the Philippines and member properties; to educate, train and update members on hotel and tourism developments and to represent hotels and resorts in travel and tourism forums.
It was organized in 1976 after the proliferation of new international hotels which were established for the IMF-World Bank Conference. The Founders aside from Libongco were Melvin Cruz, first president, Aurora Paredes, Michael Cuisia and Peter Leitgeb.
The objectives of the HSMA include to professionalize the conduct of sales and marketing; to promote the Philippines and member properties; to educate, train and update members on hotel and tourism developments and to represent hotels and resorts in travel and tourism forums.
The Virtus Awards is now on its second year in honoring practitioners with a record of success in integrating creativity and dedication into strategies that deliver benefits to guests and a robust bottom line to their properties.
Four winners were announced in the multi-category initiative that includes outstanding Associate, Manager, Leader and Marketing Campaign in a glittery formal event befitting the Sales force, the lifeblood of the business.
The Virtus Awards Organizing Committee is composed of Margie Munsayac - HSMA President and VP Sales and Marketing of Maribago Bluewater Beach Resort, Rose Libongco - Virtus Awards Chair and HSMA Charter Director, Christine Ibarreta - Virtus Awards Public Relations Head and Director of Sales and Marketing of Golden Phoenix Hotel and Cielo Reboredo - Ways and Means Head and Director of Sales of Okada Manila.
Munsayac affirms that new openings of hotels and resorts in the country highlight the growing importance of sales and marketing people. “The hotels and resorts sector is a most competitive field in tourism and the role of Sales at the forefront of promoting their properties cannot be overemphasized. Virtus which is the Greek word for excellence, ensures that the best practices in sales and marketing are given due recognition.” Munsayac adds.
Twelve judges, three per category, convened with the nominees in a full day of interviews and presentations to select the four winners, and the winners are:
Outstanding Associate: Ma. Trixie H. Ong
Four winners were announced in the multi-category initiative that includes outstanding Associate, Manager, Leader and Marketing Campaign in a glittery formal event befitting the Sales force, the lifeblood of the business.
The Virtus Awards Organizing Committee is composed of Margie Munsayac - HSMA President and VP Sales and Marketing of Maribago Bluewater Beach Resort, Rose Libongco - Virtus Awards Chair and HSMA Charter Director, Christine Ibarreta - Virtus Awards Public Relations Head and Director of Sales and Marketing of Golden Phoenix Hotel and Cielo Reboredo - Ways and Means Head and Director of Sales of Okada Manila.
Munsayac affirms that new openings of hotels and resorts in the country highlight the growing importance of sales and marketing people. “The hotels and resorts sector is a most competitive field in tourism and the role of Sales at the forefront of promoting their properties cannot be overemphasized. Virtus which is the Greek word for excellence, ensures that the best practices in sales and marketing are given due recognition.” Munsayac adds.
Twelve judges, three per category, convened with the nominees in a full day of interviews and presentations to select the four winners, and the winners are:
Outstanding Associate: Ma. Trixie H. Ong
Outstanding Manager: June Kelly R. Ichonomiya
Oustanding Leader: Marivic A. Recio
Best Marketing Campaign: Radisson Blu Cebu’s “Something Blu, A Wedding of a Kind
Kudos to the winners in helping our country’s effort to boost tourism.
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