After a successful rebranding of Starbucks line of tea into Teavana last year, they are now taking your tea experience into a whole new level as they present to you an exemplary way in enjoying your tea with Starbucks Teavana Frozen Teas. These refreshing, icy-smooth handcrafted beverages combine the finest Teavana teas and botanical blends with premium ingredients like Kyoho grapes and pomegranate pearls.
Heading to Starbucks Macapagal during the media launch was an invigorating experience as I get to unleash the inner artist in me as we were encouraged to design our own pouch in line with their Tea and Artistry motif.
Heading to Starbucks Macapagal during the media launch was an invigorating experience as I get to unleash the inner artist in me as we were encouraged to design our own pouch in line with their Tea and Artistry motif.
I was fortunate to sample some of the new delightful salads as well as the To-die-for Mango Float cake ( taste like Sansiral with Mango twist) which will be made available on September 12 together with the Frozen Teas.
We want our customers to experience tea like they’ve never imagined. Drawing our inspiration from a love of tea in Asia and from popular new flavors. This year, Starbucks takes innovation in flavors and texture to the next level with a unique Frozen Tea platform to satisfy the growing sophistication of consumer preference.” said Keith Cole, head of marketing for Starbucks Philippines.
Increasing Philippine Tea Market
Starbucks Teavana Frozen Teas have been developed exclusively for customers across Asia, delivering a sophisticated and modern tea experience. Starbucks is committed to investing in Teavana in the region as it remains a strong growth driver for the brand.
Commenting on the growing interest in frozen beverages, Davina Patel, global food and drink analyst at Mintel, the global market intelligence agency which follows food and beverage trends in Asia, said: “Our research shows that consumers in Asia continue to gravitate towards beverages with textural and visual appeal, which has led to a growing interest in frozen products. Moreover, consumers are increasingly exploring the world of tea through flavor and variety, with preference shifting towards botanical teas such as herbs, fruits and spices.”
Stirring up a whole new way to experience tea with an icy-smooth texture
Icy, refreshing and packed with antioxidants, Starbucks Teavana Frozen Iced Teas will be available in the following flavors and will also be available as Iced Shaken:
Increasing Philippine Tea Market
Starbucks Teavana Frozen Teas have been developed exclusively for customers across Asia, delivering a sophisticated and modern tea experience. Starbucks is committed to investing in Teavana in the region as it remains a strong growth driver for the brand.
Commenting on the growing interest in frozen beverages, Davina Patel, global food and drink analyst at Mintel, the global market intelligence agency which follows food and beverage trends in Asia, said: “Our research shows that consumers in Asia continue to gravitate towards beverages with textural and visual appeal, which has led to a growing interest in frozen products. Moreover, consumers are increasingly exploring the world of tea through flavor and variety, with preference shifting towards botanical teas such as herbs, fruits and spices.”
Stirring up a whole new way to experience tea with an icy-smooth texture
Icy, refreshing and packed with antioxidants, Starbucks Teavana Frozen Iced Teas will be available in the following flavors and will also be available as Iced Shaken:
Soothing chamomile tea is blended with honeyed white grapes and aloe cubes delivering a cool, lightly sweet taste. The beverage is generously topped with skinned and pitted whole Kyoho grapes – a popular variety from Japan known for its distinctive sweetness and generous size.
This refreshing beverage combines floral notes of hibiscus flowers and rose petals with the tropical flavors of papaya and mango, enhanced with hints of cinnamon and lemongrass. The beverage is topped with glistening, jewel-like pearls of pomegranate juice that burst on the tongue.
As a special treat, Starbucks Card customers can enjoy these icy-smooth Starbucks Teavana Frozen Teas ahead of its public launch. Customers will just need to pay the full amount of the beverage using their Starbucks Card from September 9-11 to avail of the early access promo.
For more information about these new Starbucks Teavana Frozen Teas and the aforementioned promo, visit www.starbucks.ph.
For more information about these new Starbucks Teavana Frozen Teas and the aforementioned promo, visit www.starbucks.ph.
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