Heading to Starbucks Macapagal during the media launch was an invigorating experience as I get to unleash the inner artist in me as we were encouraged to design our own pouch in line with their Tea and Artistry motif.
Increasing Philippine Tea Market
Starbucks Teavana Frozen Teas have been developed exclusively for customers across Asia, delivering a sophisticated and modern tea experience. Starbucks is committed to investing in Teavana in the region as it remains a strong growth driver for the brand.
Commenting on the growing interest in frozen beverages, Davina Patel, global food and drink analyst at Mintel, the global market intelligence agency which follows food and beverage trends in Asia, said: “Our research shows that consumers in Asia continue to gravitate towards beverages with textural and visual appeal, which has led to a growing interest in frozen products. Moreover, consumers are increasingly exploring the world of tea through flavor and variety, with preference shifting towards botanical teas such as herbs, fruits and spices.”
Stirring up a whole new way to experience tea with an icy-smooth texture
Icy, refreshing and packed with antioxidants, Starbucks Teavana Frozen Iced Teas will be available in the following flavors and will also be available as Iced Shaken:
For more information about these new Starbucks Teavana Frozen Teas and the aforementioned promo, visit www.starbucks.ph.