It is heartwarming to browse the social media and see that a lot of people are heading the call. It is even more uplifting to hear that some brands that you love and patronize are doing their share.
Starbucks announced the new Starbucks Global Partner Emergency Relief Program as part of its $10 million (USD) commitment to support partners (employees) around the world impacted by COVID-19. The program marks the first time both company-operated and international licensed market store partners across Starbucks may access hardship grants. These one-time, direct relief grants will be made available to partners facing extreme hardship as a result of COVID-19 and help ensure that partners around the world have access to emergency support during this difficult time.
In every community Starbucks serves, partners are the foundation of the company’s fundamental Mission to inspire and nurture the human spirit. Support from the Starbucks Global Partner Emergency Relief Program will be made available to retail partners in licensed store markets through the Emergency Assistance Foundation, to partners in company-operated markets through the established Caring Unites Partners (CUP) Fund, and to partners in Europe through the Starbucks EMEA Partner Relief Fund, a new fund established for European company-operated markets including the U.K., Austria, Switzerland, as well as the company’s Roastery in Italy and roasting plant in the Netherlands.
“As we navigate this global crisis, we never lose sight of the wellbeing of our partners, who are the heartbeat of this company,” said Lucy Helm, chief partner officer, Starbucks Coffee Company. “During this very difficult time, we believe it is our responsibility to create additional support for partners facing unexpected financial hardship wherever they are. We are proud to be a catalyst for a first-of-its-kind global funding initiative to further demonstrate to our Starbucks partners that we are in this together.”
Starbucks has a long history of supporting partners. In 1998, the CUP Fund was started in the U.S. by partners, for partners facing unexpected financial hardship. Since then, the CUP Fund has supported more than 28,000 individuals. To date, the program has been extended to Starbucks company-operated markets in Canada, China and Japan.
Starbucks $10 million commitment to the Global Partner Emergency Relief Program will support the existing CUP Fund as well as the new Starbucks EMEA Partner Relief Fund and create a pathway for international licensed markets to set up their own funds with Starbucks contributing an initial investment, a first for the company.