To this day, I still consider my learning how to drive at the age of 16 was a very empowering experience. That was the first time I got an inkling that whatever the opposite gender can do, I can do so without being inferior.
This kind of empowerment is being celebrated by every women each and every day most especially during International Women’s month.
To make this celebration more special, Pilipinas Shell in line with its 105 years in the Philippines, the global leader in power and energy is launching a campaign to provide a platform that will empower women to take control in making the future and help erase the stigma against women drivers.
Dubbed “Women! Drive the Future,” the campaign aims to help drive out gender stereotypes and support the many meaningful journeys that women embark on every day. It serves as a call-out to all women to embrace their capability to believe in their capabilities, embrace their passions, and go where they want to go.
“We want to bring together women to talk about how they take on the road ahead of and how they can use this to take control of their lives. We at Shell believe that, through this campaign, we will be able to better understand and subsequently address the needs of every female driver,” said Vanessa Ejercito, Shell FuelSave Brand Manager.
This kind of empowerment is being celebrated by every women each and every day most especially during International Women’s month.
To make this celebration more special, Pilipinas Shell in line with its 105 years in the Philippines, the global leader in power and energy is launching a campaign to provide a platform that will empower women to take control in making the future and help erase the stigma against women drivers.
Dubbed “Women! Drive the Future,” the campaign aims to help drive out gender stereotypes and support the many meaningful journeys that women embark on every day. It serves as a call-out to all women to embrace their capability to believe in their capabilities, embrace their passions, and go where they want to go.
“We want to bring together women to talk about how they take on the road ahead of and how they can use this to take control of their lives. We at Shell believe that, through this campaign, we will be able to better understand and subsequently address the needs of every female driver,” said Vanessa Ejercito, Shell FuelSave Brand Manager.
To show importance to their female customers, Pilipinas Shell has been coming up with several initiatives such as partnering with the country’s biggest retailer, SM Advantage, to create a loyalty program and reward them with exciting shopping opportunities every time they gas up. Shell stations are also designed to provide convenient, refreshing retail experience – from putting up well-appointed comfort rooms to offering a wide range of healthy products at Shell Select and Deli2go.
Strengthening this movement to empower women, Pilipinas Shell has partnered with the leading driving school network in the Philippines, A-1 Driving School. With their expertise in providing driving education, A-1 supports the campaign’s goal to break the stigma through knowledge sharing.
Luna Garcia, A-1 Driving School Business Development Head, pointed out the dependency of Filipinos in learning how to drive through informal means. And with the increasing number of female drivers on the road, they came up with a program to equip female drivers on the road with proper driving knowledge that will help in proving wrong the stereotypes placed on them.
Strengthening this movement to empower women, Pilipinas Shell has partnered with the leading driving school network in the Philippines, A-1 Driving School. With their expertise in providing driving education, A-1 supports the campaign’s goal to break the stigma through knowledge sharing.
Luna Garcia, A-1 Driving School Business Development Head, pointed out the dependency of Filipinos in learning how to drive through informal means. And with the increasing number of female drivers on the road, they came up with a program to equip female drivers on the road with proper driving knowledge that will help in proving wrong the stereotypes placed on them.
The “Women on Wheels” program tackles road safety—from identifying road signs to changing tires. “We want to emphasize that there are numerous preventive measures that we can take to minimize accidents. You start with following the rules, driving defensively, and ensuring proper vehicle maintenance,” Garcia noted.
“We believe that driving is a skill that every woman should have. And through this program, we foresee a future where there will no longer be a distinction of gender but only between an educated and misinformed driver.”
An afternoon full of action
“We believe that driving is a skill that every woman should have. And through this program, we foresee a future where there will no longer be a distinction of gender but only between an educated and misinformed driver.”
An afternoon full of action
Joining several women drivers at the Women! Drive the Future launch event held at Blackbird at the Neilson Tower in Makati, I got the chance to watch women changing tires, Lubricant check and powering a dead battery. This is something I have not done in all my years of driving!
Racecar driver Michele Bumgarner, and Baby Barangay members Kelly Misa-Fernandez, Patty Laurel-Filart, and Bianca Santiago-Reinoso were also present during the event and even got their hands dirty with the activities. Joining them as well was Rowie Abracero, Directress of the Girls Racers club—the first all-female car enthusiast club in the Philippines. Led by the event host, Riki Flo of Magic 89.9, the women opened the discussion about driving out the stereotypes and supporting equality amongst men and women on the road.
Watch out for their other events in Cebu and Davao and help in spreading the call for women to drive the future. Pilipinas Shell, along with their partner, A-1 aims to flip the stigma against female drivers and empowering all women across the country.
Racecar driver Michele Bumgarner, and Baby Barangay members Kelly Misa-Fernandez, Patty Laurel-Filart, and Bianca Santiago-Reinoso were also present during the event and even got their hands dirty with the activities. Joining them as well was Rowie Abracero, Directress of the Girls Racers club—the first all-female car enthusiast club in the Philippines. Led by the event host, Riki Flo of Magic 89.9, the women opened the discussion about driving out the stereotypes and supporting equality amongst men and women on the road.
Watch out for their other events in Cebu and Davao and help in spreading the call for women to drive the future. Pilipinas Shell, along with their partner, A-1 aims to flip the stigma against female drivers and empowering all women across the country.
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