The hotel chain puts emphasis on excitement and modernization accross its 40 branches. A division of the Global Comfort Group Corporation, Hotel Sogo reinvents its iconic red and yellow look to a more minimalist approach highlighting red and white with yellow accents; thus, giving significant attention to cleanliness and innovation.
“Being in the industry for over 25 years now is a feat for every company and we’re definitely not stopping here.” Hotel Sogo CEO, Mr. Gus Corpus said. “We continuously improve our hotels to provide the best experience for our guests while retaining our affordability. We are committed to building more branches all over the country, providing clean and inexpensive rooms to our guests and employment for the Filipinos.”
Veering away from the notion of a place for illicit affairs, the brand emphasized on the hotel being a go to place for relaxation away from home. They also offer rooms for small gatherings of family as well as group study venues for students.
The brand retained the dominance of red because it symbolizes our passion for delighting our guests. The white reinforces our commitment to cleanliness and courteous service while the yellow accent symbolizes innovation.
Reinvention of Brand
“Hotel Sogo commits to deliver not just excellent service, but continuous innovation of facilities and amenities to ensure a fabulous stay for our guests. The company was one of the first establishments that introduced free Wi-Fi. We have skateboards for our waiters so they can deliver orders faster, hot and cold shower, ample parking, Jacuzzi, 24 hrs. room service, safety deposit boxes and even a massage service. Moreover, to make sure that all the guests have a pleasurable and memorable experience, we maintain a 24-hour dedicated call center, which I, as the CEO, and a dedicated group of staff, including the COO, attends to personally, providing assistance to the our guests to assure safety, security, cleanliness, and trouble-free stay.” Mr. Corpuz cited.
Their patrons can attest to its clean rooms and superb service.
The hotel reiterates its effort to continue to introduce new amenities and services that will surely bring joy and happiness to their guests.
The company also prides its corporate social responsibility campaign in serving its neighboring community with the likes of its Doctors on Wheel program wherein they visit depressed areas and provide free consultation and medication to the under-served.