Nissan have been producing great performance cars for decades now, Nissan Philippines Inc. (NPI) is a consolidation of Universal Motors Corp. and Nissan Motors Philippines thus paving the dream to One Nissan. (This explains the reason why Nissan is just celebrating its 2nd Anniversary).
Though I have never owned a Nissan Vehicle, the brand has a spot in my life history as I have previously worked at Mantrade, one of Nissan’s earliest dealership in the Philippines.
Rediscover Nissan
During the 80’s and 90’s , Nissan became made a name in the local automotive scene with iconic vehicles like the Nissan Sentra, California, and Stanza.
Nissan, with a proud global heritage in over 80 years, determined to bring back that excitement to the Philippine market, through the establishment of the consolidated national sales company.
Though I have never owned a Nissan Vehicle, the brand has a spot in my life history as I have previously worked at Mantrade, one of Nissan’s earliest dealership in the Philippines.
Rediscover Nissan
During the 80’s and 90’s , Nissan became made a name in the local automotive scene with iconic vehicles like the Nissan Sentra, California, and Stanza.
Nissan, with a proud global heritage in over 80 years, determined to bring back that excitement to the Philippine market, through the establishment of the consolidated national sales company.

“Every day in Nissan, we turn WHAT IF into WHAT IS. It is our promise to deliver ‘Innovation that excites,’” explains NPI President and Managing Director Antonio Zara. “We are driven by our desire to excite people through continuous innovation. We push at the boundaries of what’s possible for the sole purpose of making every day driving experiences more rewarding for everyone.”
To celebrate Nissan’s tradition of delivering excitement and innovation to the public, NPI launched the “Rediscover Excitement, Rediscover Nissan” campaign to encourage the market to rediscover the brand they thought was once left in the past.
“In our two short years of operations as Nissan Philippines Inc., we have been able to achieve a lot of significant milestones for the Nissan brand. Through our loyal customers and Nissan dealers, we have been able to continuously strengthen our presence here in the local market as we deliver exciting innovations.” Said Zara “However, we believe that we still have ways to go in bringing back our glory days of the 80s and early 90s. This is why we are encouraging more people to rediscover Nissan and what Nissan is now offering to Filipino customers.”
Rediscover Excitement
“In our two short years of operations as Nissan Philippines Inc., we have been able to achieve a lot of significant milestones for the Nissan brand. Through our loyal customers and Nissan dealers, we have been able to continuously strengthen our presence here in the local market as we deliver exciting innovations.” Said Zara “However, we believe that we still have ways to go in bringing back our glory days of the 80s and early 90s. This is why we are encouraging more people to rediscover Nissan and what Nissan is now offering to Filipino customers.”
Rediscover Excitement
“From its very beginnings, Nissan has displayed a flair for innovation and a willingness to strike out into territories unknown. This passion is what led the company to become a major player in the world automotive stage,” claims Zara. “We want our passion for innovation to be felt by our customers. We want them to rediscover that excitement they felt once when they heard the word ‘Nissan”. Through all of our efforts, we hope that we can encourage the Philippine market to rediscover Nissan.”
At the end of the day, “Rediscover Excitement Rediscover Nissan” isn’t just a milestone. It is Nissan’s way of showcasing to the public that it is truly back, and is here to stay.
Introducing Nissan newest Baby- Juke
At the end of the day, “Rediscover Excitement Rediscover Nissan” isn’t just a milestone. It is Nissan’s way of showcasing to the public that it is truly back, and is here to stay.
Introducing Nissan newest Baby- Juke

During the 2nd Anniversary celebration held at Whitespace in Makati, Nissan Philippines Inc. (NPI) formally announced another milestone for the local compact crossover segment, as it brings in– the new Nissan Juke.
First launched in Japan in 2010, the new Nissan Juke immediately captured the attention of the global automotive scene because of its fun, bold design, and exciting driving performance. In March 2014, the minor change Nissan Juke was unveiled in the Geneva International Motor Show, bringing an even more refreshed take on the eye-catching vehicle. The minor change model was then brought into the South East Asia having first introduced in Thailand in February 2015 and since then, it has been making its mark in the region.
First launched in Japan in 2010, the new Nissan Juke immediately captured the attention of the global automotive scene because of its fun, bold design, and exciting driving performance. In March 2014, the minor change Nissan Juke was unveiled in the Geneva International Motor Show, bringing an even more refreshed take on the eye-catching vehicle. The minor change model was then brought into the South East Asia having first introduced in Thailand in February 2015 and since then, it has been making its mark in the region.
The new Nissan Juke combines boldness and excitement, becoming the brand’s answer to the growing local compact crossover segment. It showcases the ability to deftly take on the challenges of everyday driving in the Philippines.
Nissan Juke will be available in the Philippine market starting January 2016 with entry level price of Php980K.
With these great news from Nissan Philippines Inc., it’s high time that you visit the nearest Nissan dealership and see for yourself how exciting it is to own a Nissan today.