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Maghihintay ako Manuel, revealed.

5/24/2015

61 Comments

 
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Several guesses were made including:
A new restaurant inside Shangri-la?
A wedding proposal, maybe?
Another real estate project?

Although the last one can somehow be the closest, you will find out why as you read on.


Manuel happens to be Manuel L. Quezon and it turns out that he is waiting for MLQU Alumni for the Grand Alumni homecoming last May 22, 2015. Although Manuel’s waiting does not end there, Manuel will continue to wait and #MaghihintayAkoManuel will not be put to rest.

MLQU started out as a university in 1947 at R. Hidalgo Quiapo, the university rose to fame as it produced several bar topnotchers back in the days.

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“I believe that education is the right of all citizens. An educated people is needed to insure the upliftment of the masses and the creation of wealth for all. “- Manuel L. Quezon

Regaining its glorious days:

Manuel L. Quezon University (MLQU) aims to puts emphasize in its historical significance to the new generation. The campaign ushers in the university's many plans to continue its legacy into the new generation.

“It’s about time that we get back on track and build the culture of excellence and legacy of becoming an outstanding institution,” New San Jose Builders, Inc. (NSJBI)  co-chairman and MLQU president Dr. Isagani Germar said. 


There you have it guys, the relativity of the campaign to a real estate project, New San Jose Builders' has acquired MLQU last October 2014, envisioning of the university's plans for upgrade are beginning to take shape.  One of the priority is reclaiming its role as a breeding ground for nation-builders and producing graduates that would attain 100% passing rate in board and bar exams. 

The new leadership of MLQU assures that with the help of the new management, today’s generation of Quezonians would be able to meet and even exceed the glory of the university's past.

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SIKAT ‘PAG QUEZONIAN

MLQU has produced notable Quezonians who have made an impact in their respective industries. Among these are Rustica Carpio (academician and multi-awarded actress on stage, film, and television) who first appeared in Ishmael Bernal’s Nunal sa Tubig in 1976. For her accomplishments, Dr. Carpio is a recipient of over 50 national and international honors and awards which includes being one of the Ten Outstanding Women of the Philippines in 1968 from Federacion Internacional de Abogadas (FIDA Phil.)


Another alumnus who made a name for himself is Neil Perez, an officer of the Philippine National Police Aviation and Security Group, he won the title of Mister International Philippines
 in a pageant held in Seoul, South Korea on February 14. 


During his speech, MLQU President Dr. Isagani Germar shared how he intended to mention each and every Alumnus who made a name for themselves, He started from the graduates of 1940s but upon reaching names for 1950s, he realized it has been more than an hour of writing, thus he discontinued the idea.

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The list of MLQU outstanding alumni is endless and some of them held the position of Secretary of Justice in the person of Justice Ricardo C. Puno Sr.(1979-1984), Justice Sedfrey Ordoñez (1987-1990) and Justice Artemio Tuquero (2000-2001) while Justice Ricardo Villarama Jr., Justice Venicio Escolin, Justice Jose Melo, Justice Jose Vitug Justice Ruben Reyes and Justice Isagani A. Cruz went on to become associate justice of the Supreme Court. 

Furthermore, MLQU graduates who made notable achievements in government service include  Former Foreign Affairs secretary Alberto Romulo; Former Commission on Elections chair Benjamin S. Abalos ; Former Labor Secretary and Senate President Blas F. Ople; Defense Secretary Voltaire Gazmin; Department of Trade and Industry undersecretary Lilia de Lima; Labor Secretary Rosalinda Baldoz; Tarlac Governor Jose V. Yap; Former Chairman, PCGG Magtanggol Gunigundo; Former Agrarian Reform Secretary and former Bulacan Governor Obet Pagdanganan; Former Senator Wigberto Tañada Former Senator Wenceslao Lagumbay; and Congressmen Rodolfo Albano Jr., Pangalian Balindog, Fredrick Abueg, Silvestre Bello III, Antonio del Rosario, Samuel Pagdilao and Reynaldo Umali.

There were even some Alumni who were included in the Philippine National Police Special Action Force's “Fallen 44”, these were Police Senior Inspectors John Gary Erana, Max Jim Tria, and Rennei Tayrus.


With its many graduates who have achieved distinction in their field, MLQU is indeed a school for achievers and future heroes. This is because through quality education and training, MLQU strives to produce nationalistic, competent, educated, and upright Quezonians imbued with a spirit of selflessness and commitment to being of service to society. This is why many Quezonians have become sikat in their respective fields.

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MLQU offers several courses including Law, Arts and Sciences, Education, Business and Accountancy, Engineering and Architecture and Information Technology.

With its new management’s further plans were unveiled such as the plan to transfer its Graduate studies to Victoria Towers in EDSA rebranding it to School for Professional Advancement & Continuing Education (SPACE). Other plan includes, to establish its presence with its facility in Balanga, Bataan. 


Increasing its enrollees is at the priority of the board as discussed during the after event press conference. 

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 For Admissions inquiries:

Manuel L. Quezon University 1015 R. Hidalgo St. Quiapo,
Manila, 1001, Philippines
E: inquiry@mlqu.edu.ph
T: +63 (2) 734 0121 to 24
W: www.mlqu.edu.ph
 



Related post:
http://uberliciousph.weebly.com/blogs/another-ooh-invasion

61 Comments
Summer
5/25/2015 08:42:05 pm

Are you also an alumni of this university? I haven't heard of the school before but I knew Manuel Quezon a bit. If I am not mistaken, he has some speeches we memorized during our high school days.

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Michelle Co Huertas link
5/26/2015 06:08:42 am

Hi Summer, no I'm not from MLQU but seriouly planning to consider their graduate studies when they transfer to Victoria Tower EDSA.

They have not made noise during our era, but back in the days that they were topping the bar exams, they were really regarded as an exemplary law school. Used to hold the bar exams there as well.

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Louise Banta link
5/26/2015 02:37:46 am

I didn't see that coming! I mean, I was really sure it is another real estate gimmick but though it could be somehow related, it's still a great campaign for a school! Great job on their PR/Marketing team.

This way, it also promotes the school. I honestly haven't heard of the school since I'm from another province from the south but because of this revelation, it makes me want to know more about the school. :)

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Michelle Co Huertas link
5/26/2015 06:12:04 am

My guess didn't hit the target as well. MLQU has been a top law school then, was not able to make noise in the past decades but they bound to do so now that rehabilitation is on the way.

Noting all the famous Quezonians, its worth considering.

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Sef Tiburcio link
5/26/2015 05:25:33 am

I have been curious with the Maghihintay ako Manuel thingy. never though it will be a grand alumni homecoming.

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Michelle Co Huertas link
5/26/2015 06:14:27 am

Neither did I. but this is not just about their Grand Alumni Homecoming, as mentioned in the article, Manuel will continue to wait for new students joining the elite group of Quezonians.

Tune in to further news in the coming days as MLQU has great plans that will soon come to fruition.

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Franc Ramon link
5/26/2015 10:12:08 am

I like this campaign better than Olivia since it's for a school which aims to re-establish its glory years. I hope they'll come up with outstanding students from this campaign.

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Michelle Co Huertas
5/28/2015 02:32:27 am

I hope they will. :)

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R U S S
5/26/2015 01:00:31 pm

That was a brilliant initiative to create buzz and most of all to re-introduce MLQU. I also like the message they're communicating about MLQU regaining its glory - tells me that there are more things to expect from them. To the team behind this effort, good job.

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Michelle Co Huertas
5/28/2015 02:34:04 am

A lot has been done since New San Jose Builder's acquisition of the school and they plan to accomplish a lot more.

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theresa link
5/26/2015 01:33:28 pm

When I saw the feature on Manuel, I thought it's just one of those proposals like others did or a company strategy. It's great that the univ has this kind of idea.

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Michelle Co Huertas
5/28/2015 02:36:16 am

After the big revelation, i quickly surmised that it was all hatched by an ad agency but to my surprise, it was their board members who thought of the idea.

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theresa link
5/28/2015 05:25:25 pm

Cool of those members to think of that concept. They're on the marketing mindset already. :)

Angela Abad
5/26/2015 02:48:55 pm

That Manuel Ad indeed got my attention. Now that I found out that it is MLQU, mystery has been solved indeed!

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Michelle Co Huertas
5/29/2015 03:01:22 am

Solved indeed. But #MaghihintaAkoManuel will not die as MLQU will continue to wait for new breed of successful Quezonians coupled with their awesome plans to improve the Univeristy to a World-class facility.

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Charlotte Anne link
5/27/2015 03:58:14 am

Finally! It's revealed! MLQU sure knows how to catch the people's attention. This is a great advertising strategy that keeps wanting people to find answers.

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Michelle Co Huertas
5/29/2015 03:02:52 am

MLQU plans to catch more attentions as it produces more famous Quezonians. :)

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shayne link
5/27/2015 06:24:42 am

i must say, this is a brilliant concept! kudos to the marketing team!

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Michelle Co Huertas
5/29/2015 03:03:49 am

Brilliant indeed! but apparently, Marketing did the execution but it was the minds of the Board who created the idea. :)

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Jojo Vito link
5/27/2015 08:30:50 am

So finally it was revealed. I found this campaign genius as it actually made you think and go back to what it is about to reveal :)

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Michelle Co Huertas
5/29/2015 03:04:43 am

Yes, i was not able to guess it myself.

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Eslam yosef link
5/27/2015 01:56:27 pm

Interesting, will gather more info about, thanks )

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Michelle Co Huertas
5/29/2015 03:06:00 am

Go right ahead Eslam. you should check out their planned facilities, I am planning to enroll in their graduate studies by next year.

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apple allison of solesearchingsoul.com link
5/27/2015 05:57:27 pm

I really like how the school used this campaign... it became viral and attracted the attention of Filipinos, even non alumni!

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Michelle Co Huertas
5/29/2015 03:07:58 am

Yes, it vied away from the usual Alumni Homecoming since they're looking forward to honing new ones.

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juvy an link
5/28/2015 02:09:37 am

They sure know how to make a come back. Good luck to MLQU.

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Count me IN .... please update my anytime... THANK YOU Mabuhay MLQU
5/28/2015 07:18:59 am

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Michelle Co Huertas
5/29/2015 03:09:39 am

I personally witnessed unveiling of their perspective for the new school facilities and I can't wait to see its fruition.

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Penny Tan link
5/28/2015 08:13:12 pm

So many notables from MLQU!

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Michelle Co Huertas
5/29/2015 03:11:03 am

Like what they have mentioned during the event, these names were not even 5% of the Quezonians who have made a name for themselves.

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Eleonor Pase
5/29/2015 03:18:55 am

My nieces went to MLQU, they have great careers abroad now. Kudos to the University in how it molded its students.

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Sam link
5/29/2015 08:16:20 am

I love how they used Manuel L. Quezon to pursue their advocacy of improving education. I'm a big fan of the man :)

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Michelle Co Huertas
5/29/2015 03:17:17 pm

Likewise, I admire his passion to uplift education.

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Karen link
5/29/2015 02:01:50 pm

Nice marketing tool to promote MLQU. Congrats to all alumni and the future students

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Michelle Co Huertas
5/29/2015 03:17:50 pm

That might include me. :)

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mille link
5/29/2015 11:17:07 pm

Wow, I am thinking of going back to school! But, too far from me, but, let's see.

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michelle co huertas
6/2/2015 12:25:32 pm

Stay tuned since they might be offering a home study program.

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Peachy link
5/30/2015 11:02:07 am

What a nice buzz by MLQU! I'm sure the alumnis and students are proud.

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michelle co huertas
6/2/2015 12:27:50 pm

Judging from their faces that night, they sure are. :)

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Yvonne
5/31/2015 01:06:02 pm

Cool Marketing Concept! :)

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michelle co huertas
6/2/2015 12:29:31 pm

Cool indeed. Trending on socia lmedia

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Channel Imperial link
5/31/2015 04:42:26 pm

The "Maghihintay ako" slogan is very catchy. I love it! You will never know na si Manuel L. Quezon pala ang nagsabi 'nun if hindi ire-reveal. ^_^

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michelle co huertas
6/2/2015 12:31:53 pm

Their lips were tightly sealed before the revelation night.

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Celerhina Aubrey link
6/1/2015 11:36:51 am

What a brilliant marketing idea. :) And congrats for MLQU for upping the game. Education is really important and they have produced the best lawyers of this country.

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Michelle Co Huertas
6/3/2015 03:03:15 am

Education is indeed very important. MLQU intends to produce more lawyers and judges in the future.

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Linda Bustamante
6/2/2015 03:40:05 am

I have colleagues who are from MLQU and I must agree that they excel in their field, I guess it comes from how they were trained while in college.

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Michelle Co Huertas
6/3/2015 03:04:01 am

This is very true, since students spent more time in school than in their home.

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Charmaine Solis
6/2/2015 08:25:51 am

My dad is an alumni! I'll show this to my dad, i'm sure he'll be proud of his Alma matter.

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Michelle Co Huertas
6/3/2015 03:05:04 am

I'm sure he is very proud of his Alma Mater

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Mommy Anna link
6/2/2015 08:40:48 am

I saw this billboard every time I will go home, I thought it is something to deal with religion and not expecting it will be the Manuel Quezon school.Cool strategy

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Michelle Co Huertas
6/3/2015 03:06:09 am

Yeah, the layout seems to resemble a white robe, that's why.

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Janice link
6/3/2015 02:52:34 pm

Ahhhh, so that's what it's about. I never would have guessed. I totally had no clue! Haha!

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Michelle Co Huertas
6/19/2015 03:47:15 am

Never had i guessed it. lol

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Millie link
6/7/2015 12:16:06 am

I haven't been to that school (yet) but it looks promising! With how creative the marketing is and the people behind the institution, I am pretty sure all future students will have a better education and future!

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Michelle Co-Huertas
6/19/2015 03:48:33 am

Yes, they are very creative. I'm considering to enroll in their post graduate studies, we'll see.

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Vanessa Agustin
6/13/2015 05:27:30 am

This is great since I live near Kamias area. When will the transfer be?

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Michelle Co
6/19/2015 07:24:36 am

it will be soon..please watch out for announcements

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Muan's_1960
6/19/2015 02:47:53 am

Proud MLQU Alumni and APO MLQU alumni:
Few famous alumni..
Brod. Sylvestre bebot Bello APO'65
Former Solicitor,Dep't. of Justice
Brod Atty. Dennis VillaIgnacio APO'63
State Prosecutor
Sis Susan Pagdangan APO'63
Pres. Philippine Red Cross
Brod Roberto Pagdanganan APO'90
Former Gov.Bulacan

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Michelle Co
6/19/2015 07:25:35 am

Thanks for the additional info. hope you can share this post to your friends.

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Sharon Fabros
6/21/2015 10:42:56 am

I'm a proud alumna of Manuel L Quezon University.

Myrna Castillejos
7/19/2015 02:32:55 pm

Bakit lagi na lang kayong ZERO percent passing sa mga board exam?

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