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Imprintela and Digitallworx Graphics,  Metamorphosis of Digital Fashion

6/3/2016

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Molded out of the artist's innermost emotions with life itself as canvass, Heartbreak Warfare is like breaking out of a shell to bring out a collection of artistry in the form of digital painting and wearable art design.
 
Heartbreak Warfare is this years’ fashion line collection of Imprintela’s Managing Art Director Mitch Empleo-Ventura. Mitch’s desire to express the artist in her incorporated with her drive for fashion design. She ventured into garment design 2012 with her artistic side complementing DigitAll Worx, the printing business  that Mitch initially put together in 2003.
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Imprintela and Digitallworx is a product of today’s disruptive technology. They create a new market and value network that will eventually disrupt an existing market and value network. This type of printing proposition has yet to be introduced to the mainstream advertising, visual art and optimistically to the fashion industry as well.

The possibilities are endless, from your one-off design to mass production. 
Inevitably disrupting traditional  to digital painting; commercial to conceptual advertising  printing can accommodate diverse artistry and technology.
 
Considered as the one of the pioneer in incorporating digital technology to the fashion industry here in the country, Mitch has been showcasing her collection for the third year in a row at the Graphic Expo 2016 with this years’ theme Fusion, Filipino Creativity + Disruptive Technology.
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Heartbreak Warfare collection combines a wide range of  printing technology to create patterns that are beyond your imagination. An artistic composition of images accompanying the artist’ thoughts is one way to describe this fashion collection.
Imprintela and Digitallworx has envisioned of printing artistry on the surface of  advertising, visual arts, print and fashion industry. Imagining an altogether new ballgame in promoting your brand using this artistic concept.
 

Fashion industry gearing toward international acclaim

Imprintela’s vision can’t be far from getting awareness of the international fashion industry as Ms. Alison Hamilton Ransom of International Ford model Agency who also happens to be the wife of hollywood visual effects pro Duncan Ransom  graced to cut the ribbon together with Ms. Norelyn Babiera , Vice President of Fiera de Manila to formally open Imprintela’s and Dgitallworx Graphic's booth.
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Incidentally, Digitallworx launched new printing services on Digital Fine Art printing and Reproduction using organic Archival Art Papers and pigment inks with a mini digital painting exhibit. Furthermore, Imprintela exhibited the art imprints collection, all coined into one concept idea entitled ‘Heartbreak Warfare’ at the 21st Graphic Expo Fusion 2016.

Models sashayed through the ramp wearing what everyone can consider a breakthrough in the fashion industry, the experience is like seeing moving paintings at the gallery of arts with clothing as canvass encompassing emotion as the models moved.
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Mitch is generous in her desire to share this technology to Fashion designers, artists and other creative professionals through collaborative efforts in any form as she believes that art should not be held in reserve.
 
Imprintela also offer other innovative garment design such as large format sublimation, DTG, Image transfer & pressure printing for a more variable imagery; Digital Embroidery that works well on delicate fabric; and Embellishment/Rhinestone pressing using only AAA graded stones.


Digitallworx Graphics on the other hand, offers a wide range of print design and multimedia services

With these technology, fashion design will not be held back in accordance with scarcity of available fabric. Hence, visual arts will not be limited to only traditional mediums like oil, acrylic, pencil and the likes.

Imprintela's Booth at 21st Graphics Expo-Fusion 2016
Fashion and sustainability
 
Mitch’s drive for fashion and art has also given birth to DigitalSariSari, an online shop born out of DigitAll Worx and Imprintela.
 
Creativity complementing sustainability as they make use of by product instead of throwing scrap
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The company also encourages livelihood amongst students like what they offered Polytechnic University of the Philippines (PUP) by getting their services in producing wallets out of scrap paper printings and clutch bags out of Tarpaulin excess. By patronizing these products, you can help the environment as well as support these working students.
 
For any inquiries and collaborative proposition for Imprintela, Digitallworx Graphics and DigitalSarisari you may contact the Artist designer, Mitch Empleo-Ventura at tel nos. 02-4557023/02-9861483 or email: imprintela@yahoo.com, digitallworx@yahoo.com. Like them on FB:
DigitalSariSari,  DigitAll Worx and Imprintela.
1 Comment
Briony Croft link
1/19/2020 06:41:42 pm

Very valuable infomartion you shared in this post. Thankyou for this post.

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