How prepared are we for the future?

I have been dealt with this question over and over again, to date, I still find it hard to address it.

Most Filipino might be able to relate with me, with the present economic situation we are dealing with, this scenario won’t be hard to comprehend. Yet, you will be misaligned how Filipinos treat financial matters.

High ticket items over Health

In a recent SWS poll commissioned by a leading insurance provider Sun Life, it reflected that Filipinos claim to be prepared to make expensive purchases, despite having health-related concerns.

It showed that 1 out of 2 Filipinos are planning to make an expensive purchase within the next 2 year with 9 out of 10 are actually ready to fund it. Yet 7 out of 10 of the respondent are worried about uncertainties brought about by health related concerns.

Remember how netizens bashed Internet sensation couple Jamich’s Mich Ligayu when she raved about her excitement on getting the new Iphone 6 amidst her partner Jam’s deteriorating health. This came at a time when they were asking for financial help from the World Wide Web to help fund Jam’s hospital expenses for his Lung Cancer.



“There seems to be a disconnect between the Filipinos’ priorities and concerns and the way they financially prepare for these. They are worried about their health and possible illness but they do not prepare financially,” Riza Mantaring, Sun Life president and chief executive said.

She furthers that most of Filipinos rely solely on their active income or on other people to fund their needs. “What we need to remember is that wealth and health go hand in hand. By making sure that the right products are availed of to prepare for both wealth goals and health needs, Juan can be more fit to live free,” Mantaring said.

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“As our nation prepares to commemorate the day when our forefathers claimed independence for our nation, Sun Life is taking the lead in the Filipinos’ quest for a different kind of freedom - that of the financial kind,” said Riza Mantaring. “In these modern times, money problems keep us from fulfilling our goals and becoming the best that we can be. We’d like to change that so we can be a nation of financially independent people.”

In order to address the matter and help Filipinos act on their financial concerns, Sun Life is launching the #FIT2LiveFree campaign this Financial Independence Month.

This aims to inspire Filipinos to take care of both their wealth and health in a fun and interactive way, Sun Life will make available digital content to engage the public.

Digicon

In preparation for this, a Digicon was organized last June 8, 2015 with several social media influencers in attendance.

Several speakers such as FQ Mom, Rose Fausto, Riza Mantaring, Sun Life president and CEO and  Sun Life Chief Marketing Officer, Mylene Lopa engaged us with insights on Health and Wealth.

Rose Fausto is a SInag Awardee for Digital Category, She has written several books dealing with financial literacy for kids and she also contributes on Philippine Star every Wednesday  and Author of several books such as– Raising kids with high Financial Quotient (FQ)

Ms. Fausto shares that it is important to educate your kids with Financial literacy at a young age starting from as simple as managing their allowance.


Sun Life also inaugurated the Brighter Life Institute on the same day.

Brighter Life Institute

For those who wants to go on an in-depth personal finance learning, Sun Life initiated a facility called Brighter Life Institute which will offer a five-modular lessons on financial literacy which will gear you towards your financial journey. Click here to learn more.

Several Platforms will be Integrated

Moneyrism Quiz

Those who would like to determine their money mannerisms can take this quiz on Facebook

Instagram campaign

While those who would like to share their fitness journey can join the conversation on Instagram with the hashtag #WellnessWednesday.

All these targets to help Filipinos determine the product solutions that will help them achieve the wealth and health goals that they have identified.

Twitter and Google hangout

Sun Life will also initiate the #FIT2LiveFree on Twitter and Google Hangout in cooperation with RAPPLER on June 10, 2015. Hear from speakers who advocates wellness and prosperity, battle it out on what must be prioritized: Wealth or Health? Hosted by Sam Oh, be prepared to a cliffhanger discussion.

TV spot “Live Free”

As a way to reach more audience, Sun Life will launch a new TV spot called “Live Free” that encourages Filipinos to invest in their financial freedom.


Ground Activations to watch out for

The general public is also encouraged to attend the #FIT2LiveFree Expo on June 20 at the SMX Convention Center where Bull runner Jayme Pizzaro joins other well-known personalities such as Actor/Triathlete Matteo Guidicelli, Social Media Icon Anton Diaz, TV host Edric Mendoza together with Financial experts, Randell Tiongson and Rose Fausto who will help participants in setting their wealth and health goals by sharing their tips and inspiring stories in achieving these.

Watch out for more as Sun Life’s Brighter Life campaign rolls out in the coming months. For more information, visit brighterlife.com.ph, or check out Facebook: Brighter Life Philippines and Twitter and Instagram @brighterlifeph.