Breakfast is perceived to be the most important meal of the day and this is believed to be true. You are on a fasting mode while you sleep and your first meal when you wake up is regarded as breaking a fast. Hence, not eating breakfast prolongs your fasting and can cause discomfort as you go through your day, not to mention the following side effects:
- Slower Metabolism
- Mood Swings
- Weight Gain
In a recent gathering, Mondelez Philippines, a company which aims to empower consumers to snack right and produces products that we are familiar with such as Tang powdered beverage, Eden Cheese and Cheez Whiz spread, Oreo cookies and Toblerone and Cadbury Dairy Milk chocolates, partnered withPhilippine Society of Nutritionist-Dietitians, Inc.’s (PSND) annual convention with the theme “Adding More Life to Years: An Integrative Approach to Non-Communicable Diseases (NCDs) Prevention.” NCDs refer to chronic diseases which may last for long periods of time and progress slowly like diabetes and obesity, among others. Speaking for the Company was Lim Chain Yin, Nutrition Strategy and Communications Specialist from Mondelēz International in Malaysia.
Early this year, the Company launched a new product, belVita breakfast biscuits. belVita is the first biscuit in the Philippines that has been especially designed for breakfast. It’s made with whole grain cereals, which include whole wheat and oat, and is fortified with vitamins and minerals such as Vitamin A, B1, B2, B3, D, calcium, iron and zinc. Thanks to more than 15 years of research, belVita is also baked using a special Mondelēz International gentle baking process, which helps to preserve the nutrition quality of its cereal ingredients.
She continues, “A balanced breakfast should contain all the food groups namely those which give energy, those which help in body building and repair, the ones which help in regulating normal body functions. For a common breakfast, this means having rice, bread, other grains or cereals, an egg and/or milk, and a piece of fruit.”
With belVita, Mondelēz International aims to empower consumers to snack right, for the right moment and made the right way.