This years’ red cups comes surprisingly with a twist as Starbucks opted to feature designs created by customers with 13 distinct cups in Starbucks stores around the world – and two of the customers, Anz and Chloe, are Filipinos. Their designs, ‘Ornaments’ and ‘Birch Forest’, respectively, are now printed on this year’s Starbucks red cups.
Every year, I often see artistic customers using the cups as a canvass, creating vivid designs. Taking a cue from these customers, last December Starbucks invited customers to share their designs on Instagram. In just eight days, Starbucks received more than 1,200 individual submissions from 13 countries.
“We were surprised and inspired by the amount of incredible art submitted by our customers, the designs were beautiful, expressive and engaging,” said Dena Blevins, creative director, Starbucks Global Creative Studio. “We quickly realized that there was potential to use the customer created art for our holiday cups.”
“Every time I draw on my cups, I always imagine myself as another person using the cup I designed. It's like talking to them through my drawings. I want the other person to feel that whatever situation he/she is in right now, everything's gonna be okay,” she said. Her winning design, ‘Ornaments,’ shows the joyous holiday season through dream catchers.
Chloe also studied multimedia arts and have always been into graphic design. As an avid Starbucks card collector, she shows her creativity by designing envelopes with washi tapes and white pens to surprise fellow collectors she swap with.
“We loved how the red cups with white designs naturally created a collection. They hang together as one idea but each expression is unique.” said Blevins.