Who is Manuel

Another OOH invasion

5/19/2015

A couple of years back, Olivia stirred our imagination when her name dominated every major thoroughfares and hi-way.

Just a few months back, celebrities twitted about a mysterious clip on EDSA LED showing an eerie sight of a girl on a swing.

Traffic in the metro really makes us spend more time on the road and these Billboards becomes our road television.

Another sight that has been hogging our visions these days and making us ask who Manuel is, attributes to this billboard:

I saw it when I went south a few weeks back then just last week on my way north there it is again, it didn't spare the University belt area as I saw it yet another time was stuck in the traffic last Monday.

But who Manuel really is… no one knows. I guess we just have to wait until the 22nd of May to get the answers.

32 Comments

bluedreamer27 link

5/19/2015 05:49:47 pm

knowing that it makes people wonder makes it an effective marketing strategy... pero personally nakakaintriga nga kung sino si Manuel at ang babae na hinihintay nya... two more days and we'll find out ^_^ i wonder kung connected ito sa girl on a swing hehe

Michelle Co Huertas

5/22/2015 08:52:18 am

Yes, we will find out soon. :)

Fernando Lachica link

5/20/2015 12:07:25 am

This is the essence of advertising and marketing strategy of some company. In fact, some Filipinos won't respond for this roadside ads. Maybe, when this ads is placed in a busy street, I think, no one's bother to look at it.

Michelle Co Huertas

5/22/2015 09:03:41 am

I agree that some may not respond..but we have to give it to the agency that it somehow has created a buzz. Big or small buzz is still a buzz. :)

rochkirstin link

5/20/2015 02:24:46 am

It's only two days before the secret will be revealed! Oh I'm so excited to find out what this is all about. I'm guessing it's a new restaurant inside the hotel.

Michelle Co Huertas

5/22/2015 08:53:16 am

We'll find out in a few :)

maru

5/20/2015 02:32:35 am

Oh who could be Manuel? another reality company ad or what? Can't wait I'm curious :)

Michelle Co Huertas

5/22/2015 08:53:55 am

Or he could be waiting for you..could it be?

R U S S

5/20/2015 11:49:00 am

One thing's for sure, the company behind this has allocated a lot of budget for their Marketing to ensure that this campaign flies so kudos to them for that. I bet we're all excited about this.

Michelle Co Huertas

5/22/2015 08:54:42 am

Excited, yes..the company definitely has money to burn.

theresa link

5/20/2015 12:35:26 pm

N idea what's happening about this. Since I'm not in any place seeing this, I really don't get the hype of this. Perhaps a new star? Or a new proposal-related story?

Michelle Co Huertas

5/22/2015 08:55:30 am

Your guess is as good as mine. let's wait for the reveal. :)

Jojo Vito link

5/20/2015 03:34:01 pm

that was an effective billboard then because it really caught your attention and even thought of blogging about it.:)

Michelle Co Huertas

5/22/2015 08:56:42 am

Yes, I agree with you. very effective.. if this is indeed a campaign, then i give 2 thumps up to the agency.

Franc Ramon link

5/20/2015 04:06:42 pm

I barely noticed this one but it would be exciting to see the big reveal.

Michelle Co Huertas

5/22/2015 08:57:41 am

Franc, you should be heading out more often :) but then again, we'll know in a few.

Paulline link

5/20/2015 08:48:22 pm

This is just like the "Olivia, will you marry me?" ads posted last year. The technique was used but still effective. The placement is just not as powerful fir me since I barely see these and I've been all over the metro

Michelle Co Huertas

5/22/2015 08:59:53 am

They might be targetting a different market, or you might have missed seeing them. I'll keep you posted dear.

Tweenselmom link

5/21/2015 02:54:14 am

Nice strategy, and I think this works, the mysterious effect :-)

Michelle Co Huertas

5/22/2015 08:58:14 am

Yes, the mystery is killing me.

gigi link

5/21/2015 06:03:39 am

We'll see!!! post an update so we from outside the country will know! I love this font!!

Michelle Co Huertas

5/22/2015 09:01:19 am

I will definitely keep you guys posted..we'll know in a few

lalalapatricia link

5/21/2015 08:01:38 am

I remember the last time, nung my ads din na parang will you marry me ata. I'm amazed how marketing strategies work in our country. I mean it's super effective because we Filipinos were so keen observer, kaya napakaeffective ang ads na ganto. Yay! Sino kaya si Manuel? Hope you could blog about it. So people like me who's not from the city would know the answer too. Thanks!

Franc Ramon link

5/21/2015 11:03:34 am

This would be revealed tomorrow. It may be another real estate project.

Michelle Co Huertas

5/22/2015 09:01:46 am

Might be..we'll know in a few

Eslam yosef link

5/22/2015 06:31:33 am

Agree with Russ, the company behind this has allocated a lot of budget for their Marketing to ensure that this campaign flies so kudos to them for that.

Michelle Co Huertas

5/22/2015 09:02:19 am

Yes, and a big budget at that.

Janice link

5/22/2015 04:54:48 pm

I work from home so I actually haven't seen this billboard. But it's already May 22 today. Any news yet on who Manuel is? :)

Charlotte Anne link

5/22/2015 05:05:49 pm

And now I was curious. Who's Manuel? Is this another kind of marketing strategy? Oh well who knows. I cant wait to find an update of this here on your blog. :)

Peachy link

5/22/2015 11:07:17 pm

I've seen the billboards and it can really pique your curiosity as to who Manuel is.

Michelle Co Huertas link

5/25/2015 03:07:56 pm

Update: http://uberliciousph.weebly.com/blogs/maghihintay-ako-manuel-revealed

Badet

6/6/2015 05:54:37 pm

I thought its another marketing gimmicks of real estate developers. Reading your update, reunion pala :)

Another OOH invasion

Leave a Reply.

Categories