Whether you are a culinary expert or a newbie, cooking is an activity that requires creativity and passion. This year, Ajinomoto reinvents the Umami taste with their Aji seasoning series which complements each one of their celebrity endorsers and all the Filipinos who embraced the brand throughout its existence in the country.
Growing up in an Asian household meant that you are familiar with the red capped bottle in the kitchen. This seasoning is the most widely used ingredient in the kitchen after salt and pepper. In case you are wondering why most Asian dishes taste exceptionally mouth-watering, credit goes to #Umami.
Growing up in an Asian household meant that you are familiar with the red capped bottle in the kitchen. This seasoning is the most widely used ingredient in the kitchen after salt and pepper. In case you are wondering why most Asian dishes taste exceptionally mouth-watering, credit goes to #Umami.
Umami is also called the 5th taste which comes after Sweet, Sour, Salty and Bitter. It is the taste which is also called savory. Over the years, Ajinomoto maintains its company position in the country crediting Filipinos love for tasty dishes.
The company marks another milestone as it introduces a new global branding logo which was launched recently attended by media personalities and their celebrity endorsers, Anne Curtis and Marian Rivera.
Ajinomoto Philippines Corporation (APC) president Ichiro Sakakura introduces Ajinomoto new logo which is inspired by qualities of originality, innovative spirit and friendliness. He explains that the line from A to J represents individuals joined together by cooking and the J extending upward represents the growth of Ajinomoto company.
The company marks another milestone as it introduces a new global branding logo which was launched recently attended by media personalities and their celebrity endorsers, Anne Curtis and Marian Rivera.
Ajinomoto Philippines Corporation (APC) president Ichiro Sakakura introduces Ajinomoto new logo which is inspired by qualities of originality, innovative spirit and friendliness. He explains that the line from A to J represents individuals joined together by cooking and the J extending upward represents the growth of Ajinomoto company.
Anne Curtis who we all know is married to a celebrity chef Erwan Heussaf is a newbie in the kitchen and as she experiments on dishes that would pass her husband’s taste, she incorporates the use of Aji Pork and Chiken Savor.
Marian on her part, shows her love for her husband Dingdong by preparing tasty dishes using Aji Ginisa Seasoning.
Although absent during the event, Liza Soberano made her presence felt via a video screen expressing her love for Ajinomoto Umami Seasoning and how young cooks like her benefits from using this variant in preparing dishes for her folks.
All three celebrities have their own characteristic in cooking which Ajinomoto wants to emphasize on. Encouraging creativity in cooking on each individual.
To find out more about Ajinomoto, visit www.ajinomoto.com.ph and join the cookmunity fb page @CookmunitybyAjinomotoPH
To find out more about Ajinomoto, visit www.ajinomoto.com.ph and join the cookmunity fb page @CookmunitybyAjinomotoPH
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