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Affiliate Marketing, Is Philippines ready?

6/21/2015

5 Comments

 
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I have been hearing about affiliate marketing and have been seeing click through banners on several sites I visit, it made me wonder how it works here in PH.

Affiliate marketing is a big industry in other countries such as US and UK, with increasing number of people relying heavily on mobile applications. Asian countries are not far behind.

As per www.smartinsights.com, it is estimated that 3 billion people (40% of the world’s population) are using the internet. This translates to high traffic for online purchases opportunity.

What is Affiliate Marketing

Affiliate Marketing is an internet-based advertising which allows online merchants/business to partner with website owners that can lead traffic to their sites that may generate sales/enrollment.

Statistics shows that in choosing which business to affiliate with, Site owners gives much importance to commission scheme than the actual product offer. The higher probable income, the higher the chances a site owner will agree to the partnership.

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Lazada Shop Til  you Blog

I recently attended Lazada’s event for their affiliate program. Lazada has been in the Philippines for several years now and I myself have been a frequent customer.

No less than Lazada’s CEO/Founder Inanc Balci and Lazada Philippines Chief Marketing Officer Florian Holm were there to welcome us. 


We were also guided through their commission schemes and by asking around, Lazada offers one of the highest commission in the industry.

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During the event, a renowned fashion blogger Kriz Uy also engaged us with Blogging contents and her experience with affiliate marketing. She also mentioned that it helps that Lazada is a local partner and will work well with your local niche rather than take in an overseas affiliate program that won’t really interest your local readers. This actually made sense.

The event were also attended by several merchants as they showcased their products.
They even took care of filling our tummy with yummy snacks.

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We also went home with these treats from the sponsors
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Verdict

I am convinced and I am definitely signing up. Stay tuned and keep me company as I journey this world of affiliate marketing.

5 Comments
Jerusha (TheDisneyChef.com) link
6/24/2015 11:47:25 am

It's funny, but I've never given much thought to how affiliate marketing and how useful it is can vary from country to country... That's certainly something to think about for sure. But it seems like you have a great grasp on it all... And don't worry, it seems intimidating before you start, but once you get going it's just another revenue stream on your website. Just remember: don't undervalue yourself, your content, or your website! - Jerusha

Reply
Tina link
6/24/2015 05:33:51 pm

I had never thought about this before, and my first thought was Hmmm...that's very interesting. I hope this will be a very successful endeavor for you.

Reply
Sicorra@NotNowMomsBusy link
6/24/2015 07:26:17 pm

Wow...what a great conference and a super nice way to learn more about their Affiliate Marketing plan and their products.

Reply
Dara Bonavia
6/24/2015 11:47:48 pm

This is very useful information, new or old to affiliate marketing! great insight! (:

Reply
Ron Oliver Clarin link
8/4/2015 12:48:32 pm

As an Affiliate Marketing Manager, I believe affiliate marketing is a big impact to e-commerce. I received many Filipino bloggers application from networks day by day.

Hope, One Day, It will be more popular on a right term of affiliate marketing in the Philippines.

Reply



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