To be considered as a frontrunner in this industry, it takes more than just a beautiful property. Branding a hotel to entice travelers fall in the lap of the hotel’s Department of Sales and Marketing.
The Hotel Sales and Marketing Association (HSMA), with the support of the Department of Tourism and the Tourism Infrastructure Enterprise Zone Authority recently honored the crème dela crème of the hotel sales and resorts marketing at the Virtus Awards 2016 held the Novotel Manila Araneta Center.
It was organized in 1976 after the proliferation of new international hotels which were established for the IMF-World Bank Conference. The Founders aside from Libongco were Melvin Cruz, first president, Aurora Paredes, Michael Cuisia and Peter Leitgeb.
The objectives of the HSMA include to professionalize the conduct of sales and marketing; to promote the Philippines and member properties; to educate, train and update members on hotel and tourism developments and to represent hotels and resorts in travel and tourism forums.
Four winners were announced in the multi-category initiative that includes outstanding Associate, Manager, Leader and Marketing Campaign in a glittery formal event befitting the Sales force, the lifeblood of the business.
The Virtus Awards Organizing Committee is composed of Margie Munsayac - HSMA President and VP Sales and Marketing of Maribago Bluewater Beach Resort, Rose Libongco - Virtus Awards Chair and HSMA Charter Director, Christine Ibarreta - Virtus Awards Public Relations Head and Director of Sales and Marketing of Golden Phoenix Hotel and Cielo Reboredo - Ways and Means Head and Director of Sales of Okada Manila.
Munsayac affirms that new openings of hotels and resorts in the country highlight the growing importance of sales and marketing people. “The hotels and resorts sector is a most competitive field in tourism and the role of Sales at the forefront of promoting their properties cannot be overemphasized. Virtus which is the Greek word for excellence, ensures that the best practices in sales and marketing are given due recognition.” Munsayac adds.
Twelve judges, three per category, convened with the nominees in a full day of interviews and presentations to select the four winners, and the winners are:
Outstanding Associate: Ma. Trixie H. Ong