September marks the month-long commemoration of Alopecia Areata awareness worldwide. Alopecia areata is a condition when hair loss occur due to faults in the immune system attacking the hair follicles which results in partial or total loss.
Leading this year’s celebration in the country is Alopecia Philippines, a group founded by singer and songwriter Abby Asistio in 2012. She has been championing the cause of empowering citizens with this condition.
Abby is no stranger to alopecia, having been diagnosed with alopecia areata since she was four years old. Abby’s decision to come out in public with her condition was a major turning point in her life.
On September 2012, Abby decided to start an online campaign in time with Alopecia Awareness Month by inviting family and friends to pose with the double “A” (inverted “V”) sign using their fingers on the photo sharing site, Instagram. It quickly caught on and Abby was overwhelmed by the response from netizens, with over a thousand photo contributions to date.
Inspired by Abby’s honesty and courage, men and women, kids and teens from different walks of life began sharing their own stories and struggles living with alopecia. What started out as a group of ten is now more than 300 members strong and its Facebook page – Alopecia Areata Awareness, draws followers from all over the world.
Novuhair has been supporting the cause for Alopecia Philippines through Abby Asistio. Abby have been using the brand continuously since March 2013 and she has only praises to share using the product.
Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, Instagram: @NovuhairOfficial and follow it on Twitter at @NovuhairNatural. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.