Affiliate marketing is a big industry in other countries such as US and UK, with increasing number of people relying heavily on mobile applications. Asian countries are not far behind.
As per www.smartinsights.com, it is estimated that 3 billion people (40% of the world’s population) are using the internet. This translates to high traffic for online purchases opportunity.
What is Affiliate Marketing
Affiliate Marketing is an internet-based advertising which allows online merchants/business to partner with website owners that can lead traffic to their sites that may generate sales/enrollment.
Statistics shows that in choosing which business to affiliate with, Site owners gives much importance to commission scheme than the actual product offer. The higher probable income, the higher the chances a site owner will agree to the partnership.
I recently attended Lazada’s event for their affiliate program. Lazada has been in the Philippines for several years now and I myself have been a frequent customer.
No less than Lazada’s CEO/Founder Inanc Balci and Lazada Philippines Chief Marketing Officer Florian Holm were there to welcome us.
During the event, a renowned fashion blogger Kriz Uy also engaged us with Blogging contents and her experience with affiliate marketing. She also mentioned that it helps that Lazada is a local partner and will work well with your local niche rather than take in an overseas affiliate program that won’t really interest your local readers. This actually made sense.
I am convinced and I am definitely signing up. Stay tuned and keep me company as I journey this world of affiliate marketing.