Fortunately, Sun Life Asset Management Company, Inc. (SLAMCI) has just solved this problem for us by introducing their Sun Life Prosperity Card aptly endorsed by one of today’s most in-demand celebrities, Matteo Guidicelli.
The recently launched TVC depicted two different personas of Matteo: One tries to impress by bragging his material possessions, including a new phone and a credit card, while the other woos her by promising a brighter future together with the help of the Sun Life Prosperity Card.
Which do you think would have won in real life? I bet you already know the answer.
How does Sun Life Prosperity Card works
The Sun Life Prosperity Card is an investment card worth P5,000 which may be invested in any of the peso-denominated mutual funds managed by SLAMCI under its Sun Life Prosperity Funds. The first of its kind in the market, it has revolutionized mutual funds investing in the country.
“We wanted SLAMCI’s new TVC to encourage the audience to begin their investing journey with the Sun Life Prosperity Card because it’s an easy and convenient way to start building one’s brighter future,” explained SLAMCI president Valerie Pama. “By investing in mutual funds, one can make his money work harder for him, as against simply leaving all of it in the bank.”
To further show its investment potential, Pama shared that a 91-day time deposit in a bank 10 years ago would have given 28% return; but for the same period, the Sun Life Prosperity Bond Fund grew by 66%, while the money invested in the Sun Life Prosperity Balanced Fund would have earned 155%. Meanwhile, an investment in the Sun Life Prosperity Philippine Equity Fund gained 221%.
Sun Life inspires the youth to start early in life when it comes to preparing for their future as opposed to the tech frenzy younger generation we are seeing now.
“Instead of using up all of one’s money on trendy items that will soon be replaced by a new fad, why not invest it for the long term and watch it grow? The two Matteos in our TVC certainly highlighted that message in fun yet clear manner.” Pama added.
Matteo on playing the role
Matteo admitted he had fun portraying two different personas. “It’s the first time I did such a project, and I definitely enjoyed playing both roles,” he said. “But what’s important is that we were able to bring home the message. It’s fun to have nice material things and be on YOLO mode, but what will happen to you if all your money runs out and you have nothing saved for the long-term?”
And if there’s one thing that Matteo knows, it’s that some things are definitely worth the wait.
“Whether I’m doing sports or working on a showbiz project, I know that I need to be patient before I could see the results. Training for a competition takes time, and so does shooting a movie or recording an album. It’s the same thing when you invest your money – you have to grow it long-term before you can enjoy the benefits,” he explained. “You may have to wait a bit, but it’s always, always worth it!”
Watch the TVC: